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Lecture - Protection of Well-known Trademarks in China: A Review of The Jordan Case

When: Friday, March 10, 2017 - 15:00
Venue: SMU School of Law, Seminar Room 3.12, Level 3, 55 Armenian Street, Singapore 179943

In March 2017, ARCIALA celebrates the “Greater China IP Month” and is proud to host Professor Xiuqin Lin as Visiting Professor during the period 5-9 March 2017. Professor Lin will deliver two public lectures related to the theme “Trademark Protection in China: Recent Developments and Strategies”. The second lecture will be delivered on 10 March 2017. 

 

Synopsis

The recent rejection of the famous trademark “乔丹” (Chinese script, equivalent to Jordan) by China’s Supreme Court has generated heated debates about the protection of well-known names and trademarks in China. In this case, the court ruled that the registration of trademark “乔丹” by Qiaodan Sports Co impaired the prior right of Michael Jordan to his name. On the other side, the use of phonetic version of Jordan in Pingyin, ie., “QIAODAN” and “qiaodan”, did not infringe the right of Jordan to his name. This case shed some light on the protection of celebrity names or other features in China, a country where the right of publicity is not recognized. In particular, this lecture will analyze the "Jordan" case and discuss the following issues: how are famous names and well-known trademarks protected in China? What are the main challenges that the owners of well-known trademark may face in China while attempting to enforce their rights? 

 

Speaker

Professor Lin is Deputy Dean of the School of Law and Director of the Intellectual Property Research Institute at Xiamen University. She is the also Deputy Director of the Academic Committee for China’s Economic Law Association, and an executive member of the Standing Committee for China’s Intellectual Property Law Association. Professor Lin’s articles have been published in prestigious legal journals. She is the author of several books: “The Patent Compulsory Licensing under the TRIPS Regime” (2006), “The Legal Mechanism on Promoting the Technological Innovation” (2011), and “The Creation, Application and Protection of Intellectual Property” (2010). Professor Lin holds a LL.B. from Southwest University of Political Science and Law, a Master and a PhD degrees from Xiamen University, and a Master in Legal Research from Oxford University. She was a visiting scholar at University of London and the University of Cambridge in 1998-1999. She has also been a visiting research fellow at Max Planck Institute for Innovation and Competition.

 

Programme

2.30pm - Registration

3.00pm – Lecture

4.30pm – Discussion and Q & A

5.00pm - End of Event
 

Public CPD Points - 1.5 points

This programme is an Accredited CPD Activity under the SILE’s CPD Scheme. Participants who wish to claim CPD Points are reminded that they must comply strictly with the Attendance Policy set out in the CPD Guidelines. This includes signing-in on arrival and signing-out at the conclusion of the activity in the manner required by the organiser, and not being absent from the entire activity for more than 15 minutes. Participants who do not comply with the Attendance Policy will not be able to obtain CPD Points for attending the activity. Please refer to http://www.silecpdcentre.sg for more information.
 

Click here for the newsletter and registration link.

This event is organized with the support of the Intellectual Property Academy of Singapore.

Last updated on 16 May 2018 .